Love them or hate them, Google’s primary goal is to provide the best possible experience to its users. When people search for something on Google, they want relevant, and accurate results. If they don’t get what they are looking for, they’ll simply go elsewhere. Thus, Google is understandably concerned with making sure those wishing to “game” the search engines do not affect search queries, or manipulate search results in any way.
Google also has their advertisers to consider. If those purchasing PPC (Pay Per Click) ads with Adwords, are struggling to compete with search manipulation, chances are, they’ll quickly drop their advertising spends. Get on board by downloading a copy of “Google Proof” and learn more today.